Apple will host its annual fall event on September 9, according to an invite on Tuesday, where the company is expected to unveil new iPhones, watches and other devices.
The event will be held at the Steve Jobs Theater at Apple’s headquarters in Cupertino, California, and serve as a showcase of the company’s efforts to integrate artificial intelligence (AI) into its devices.
It will be closely watched by investors worried about the company ceding ground to faster-moving rivals in the race to deploy AI technology.
The standard iPhone 17 will have a similar appearance to the iPhone 16, but feature a larger display and enhanced camera capabilities, according to Bloomberg News. The iPhone 17 Pro and Pro Max will have redesigned backs with a bigger camera module.
Media reports have said that Apple will also unveil a slimmer version of its latest iPhone, possibly branded as the iPhone Air, echoing its iPad Air and MacBook Air lines. The company is hoping this new design will attract fresh customers, although it may come with some trade-offs, including reduced battery life and a single rear camera.
Apple is also expected to showcase new entry-level, high-end Apple Watches, upgraded iPad Pros and a faster version of the Vision Pro headset, Bloomberg News has reported recently.
In June, Apple announced a slew of AI and software features, along with an overhaul of its operating system – redesigning its icons and menu to resemble what it calls “liquid glass.”
